Attention Coaches and Entrepreneurs: Scale Your Business to 7-Figures in 12 Months or Less
Attention Coaches and Entrepreneurs: Scale Your
Business to 7-Figures in 12 Months or Less
Anti Marketing Approach Shows Exactly
How to Build a 7-Figure Coaching Business
Using Just One Book
Anti Marketing
Approach Shows Exactly How to Build a 7-Figure Coaching Business Using Just One Book
Welcome to the world of
online coaching in 2025...
Only 2% of coaches ever make 7 figures in annual revenue.
Most coaches spend 70% of their time on marketing, leaving little time for actual
coaching
The rising cost of online ads has made traditional marketing strategies
unsustainable
In the crowded coaching market, standing out has become harder than
ever before
But Ive developed a
way out of this mess
Welcome to the world of
online coaching in
2025...
Only 2% of coaches ever make 7 figures in annual revenue.
Most coaches spend 70% of their time on marketing, leaving little time for actual coaching
The rising cost of online ads has made traditional marketing strategies unsustainable
In the crowded coaching market, standing out has become harder than ever before
But Ive developed a
way out of this mess
Flustered by the
endless strategies
for growth?
From social media marketing, to webinars, to paid ads, to networking events, to investing in expensive masterminds or courses that promised the world but delivered little. Or maybe you've been grinding away, hoping that if you just work hard enough... .
..We are here to tell you, THIS is what you have been searching for
Flustered by the
endless strategies for growth?
From social media marketing, to webinars, to paid ads, to networking events, to investing in expensive masterminds or courses that promised the world but delivered little. Or maybe you've been grinding away, hoping that if you just work hard enough...
...We are here to tell you, THIS is what you have been searching for
There has never been a more
competitive time to try & build a
sustainable coaching business
The online space is overcrowded and noisy
Trust & market sentiment
are at an all time low
Client acquisition costs are higher than ever
Going "viral" on instagram rarely
leads to consistent paying
customers
The challenges are coming at
coaches from every angle, on
every front
There has never been a
more competitive time to
try & build a sustainable coaching business
The online space is
overcrowded and noisy
Trust & market sentiment
are at an all time low
Client acquisition costs are
higher than ever
Going "viral" on instagram rarely
leads to consistent paying
customers
The challenges are coming at
coaches from every angle, on
every front
So how do you go about creating the coaching business you've always dreamed of, in such a competitive and confusing landscape?
You probably feel overwhelmed by all the marketing
strategies you're told you "must" be doing
Your calendar is already packed with content creation,
leaving little time for actual coaching
You wonder if theres a way to stand out without having to
become a social media dancing monkey
You may ask yourself if there are other options available
or if you just have to grind harder
So how do you go about creating the coaching business you've always dreamed of, in such a competitive and confusing landscape?
You probably feel overwhelmed by all the marketing strategies you're told you "must" be doing
Your calendar is already packed with content creation, leaving little time for actual coaching
You wonder if theres a way to stand out without having to become a social media dancing monkey
You may ask yourself if there are other options available or if you just have to grind harder
See, the world of online business is so different from just a few years ago. And all the challenges coaches are facing now are so new, unknown & overwhelming. And at the heart of it all, you just want to make a great impact on the world.
See, the world of online business is so different from just a few years ago. And all the challenges coaches are facing now are so new, unknown & overwhelming.
And at the heart of it all, you just want to make a great impact on the world.
...Back in 2017
I’d dropped out of high school to go all-in on my marketing agency.
I was doing local business lead generation, but my real passion was growth.
The universe must have known because a man showed up at my office & asked me to help him sell his book.
I said yes & that one moment changed the course of my life & everything I thought was possible in business.
We launched his book & it blew up- doing $30k a month from just the book funnel sales (which was a big deal for me at the time) - not counting backend premium offer buyers!
...Back in 2017
I’d dropped out of high school to go all-in on my marketing agency. I was doing local business lead generation, but my real passion was growth.
The universe must have known because a man showed up at my office & asked me to help him sell his book.
I said yes & that one moment changed the course of my life & everything I thought was possible in business.
We launched his book & it blew up- doing $30k a month from just the book funnel sales (which was a big deal for me at the time) - not counting backend premium offer buyers!
I had spent years studying the most successful coaches, entrepreneurs & books in the world.
And I noticed a pattern...
The most successful coaches
weren't the ones doing ALL
THE THINGS.
They weren't constantly
creating new offers
They definitely weren't spending
all their time chasing the next
client
They weren't grinding
themselves into the ground
chasing every new shiny object
The most successful coaches weren't
the ones doing ALLTHE THINGS.
They weren't constantly creating
new offers
They definitely weren't spending all their
time chasing the next client
They weren't grinding themselves into the ground chasing every new shiny object
Instead, they had ONE core offer and ONE primary way of getting new clients...
For many of them, that ONE way was through a book. But not just any book...
A book that was strategically written and marketed to become a client-acquisition machine.
So I went on a journey to crack the code of how to use a book to build a 7-figure coaching business.
And the results were mind-blowing.
Instead, they had ONE core offer and ONE primary way of getting new clients...
For many of them, that ONE way was through a book. But not just any book...
A book that was strategically written and marketed to become a client-acquisition machine.
So I went on a journey to crack the code of how to use a book to build a 7-figure coaching business.
And the results were mind-blowing.
I created a system that
allowed me to generate:
20-50+
book sales per
day consistently
150+
high ticket sales calls per month
7-figures
in less than
12 months
And to do it in a leveraged way that allowed for time
& geographical freedom. And so, this was the
beginning of a whole new life for me and my business.
I created a system that
allowed me to generate:
20-50+
book sales per day consistently
150+
high-ticket sales calls per month
7-figures
in less than 12 months
And to do it in a leveraged way that allowed for time & geographical freedom. And so, this was the beginning of a whole new life for me and my business.
Using this system I was able to build
2X multi million dollar
businesses by the age of 23
Using this system I was able to build
2X multi million dollar
businesses by the age of 23
I ditched the hamster wheel and the common approach of MORE...
And created my own path and my own system that allowed the businesses I worked with to truly flourish.
My clients were now able to focus on what what they actually love - helping their clients get amazing results.
I watched their income and impact grow beyond what we thought was possible.
I was blown away by the results and wondered,
"Why isn't everyone doing this?"
"This is so much better than the common path."
I thought to myself, "what if I made this available to other coaches who were going through the same thing we went through?"
And so, I began to write, study even deeper & create a bullet proof framework that wouldn’t just work for me & my clients, but anyone could replicate into their own coaching business.
And now after years of iteration, a bunch of success stories, thousands of hours of actively applying, millions in ad spend.
I am honoured to announce that I have put the very best of these ideas & very actionable information together for you, in my latest book
I ditched the hamster wheel and the common approach of MORE...
And created my own path and my own system that allowed the businesses I worked with to truly flourish.
My clients were now able to focus on what what they actually love - helping their clients get amazing results.
I watched their income and impact grow beyond what we thought was possible.
I was blown away by the results and wondered,
"Why isn't everyone doing this?"
"This is so much better than the common path."
I thought to myself, "what if I made this available to other coaches who were going through the same thing we went through?"
And so, I began to write, study even deeper & create a bullet proof framework that wouldn’t just work for me & my clients, but anyone could replicate into their own coaching business.
And now after years of iteration, a bunch of success stories, thousands of hours of actively applying, millions in ad spend.
I am honoured to announce that I have put the very best of these ideas & very actionable information together for you, in my latest book
RealGrowth:
How to Scale a 7-Figure Coaching Business with a Book
The book covers the exact system I use to scale coaching businesses to 7-figures using just one book, and how you can do the same.
Testimonials
What others are saying about Jay
World Renowned Meditation Teacher & Author of Bliss
More
Light Watkins
Australian Boxing Champion & Founder of The Man Alive Experience
Gavin Topp
Wealth + Business Coach, 2CC Award Winner & Author
of Money Buys Happiness
Lloyd Ross
Testimonials
What others are saying about Jay
World Renowned Meditation Teacher & Author of Bliss More
Light Watkins
Australian Boxing Champion & Founder of The Man Alive Experience
Gavin Topp
Wealth + Business Coach, 2CC Award Winner & Author
of Money Buys Happiness
Lloyd Ross
What others are saying about Jay
From $0k to $50k AUD per month within
7 months
Nicole Robertson & Jen Schultz
From $5k to $30k USD
per month in 2 months
Alice May Redmond
From $0k to $300k AUD per month in 4 years
Lloyd Ross
From $5k to $120k AUD per month in 3 years
Gavin Topp
$200k USD collected
in 2 months
Light Watkins
Jays Results
From $0k to $50k AUD per month within 7 months
Nicole Robertson & Jen Schultz
From $5k to $30k USD per month in 2 months
Alice May Redmond
From $0k to $300k AUD per month in 4 years
Lloyd Ross
From $5k to $120k AUD per month in 3 years
Gavin Topp
$200k USD collected
in 2 months
Light Watkins
Want to see results like this
for your business?
Want to see results like this
for your business?
I am going to show you everything
& hold nothing back
Page 24:
How To Write a Book
That Sells Itself
Page 34:
The Exact Funnel Structure That Converts Cold Traffic into High- Ticket Clients
Page 44:
How to Scale Your Ads to
$1000+ Per Day Profitably
Page 45:
The Secret to Turning $20 Book Buyers into $10,000 Coaching Clients
Page 34:
The Exact Funnel Structure That Converts Cold Traffic into High- Ticket Clients
Page 133:
How to Build a Team That Runs Your Business While You Travel the World
Page 140:
The Critical Components to Scale to 7-Figures in 12 Months or Less
Page 156:
How to Create a Lifestyle of Freedom While Growing Your Business
Page 170:
The Counterintuitive Mindset Shifts to Become a 7-Figure
Coach
I am going to show
you everything
& hold nothing
back
Page 24:
How To Write a Book
That Sells Itself
Page 34:
The Exact Funnel Structure That
Converts Cold Traffic into High-
Ticket Clients
Page 44:
How to Scale Your Ads to
$1000+ Per Day Profitably
Page 45:
The Secret to Turning $20 Book
Buyers into $10,000 Coaching Clients
Page 79: The 5-Step Sales Process
That Closes 40 percent of Calls
Page 133:
How to Build a Team That Runs
Your Business While You
Travel the World
Page 140:
The Critical Components to
Scale to 7-Figures in 12 Months or Less
Page 156:
How to Create a Lifestyle of
Freedom While Growing Your
Business
Page 170:
The Counterintuitive Mindset
Shifts to Become a 7-Figure
Coach
In the book
I break down in detail the 4 Core Pillars of a 7-Figure Coaching Business and give you the key action steps to implement straight away.
1. The Book
Why a 25,000-word book could be your ticket to a 7-figure
coaching business (and how to write it in 30 days or less).
The counterintuitive reason why charging $5-20 for your
book can make you more money than giving it away for free.
How to create a "problem-solving machine" that turns
casual readers into high-ticket clients.
The secret "framework formula" that makes your
book impossible for competitors to copy.
In the book
I break down in detail the 4 Core Pillars of a 7-Figure Coaching Business and give you the key action steps to implement straight away.
1. The Book
Why a 25,000-word book could be your ticket to a 7-figure coaching business (and how to write it in 30 days or less).
The counterintuitive reason why charging $5-20 for your book can make you more money than giving it away for free.
How to create a "problem-solving machine" that turns casual readers into high-ticket clients.
The secret "framework formula" that makes your book impossible for competitors to
copy.
2. The Funnel
Discover the 'Self-Liquidating Offer' funnel that covers your ad costs and delivers a steady stream of qualified leads.
The 4-part funnel structure that transforms $20 book
buyers into $10,000 coaching clients.
Why aiming for a $50 Average Order Value is the key to
unlocking unlimited ad spend.
The "Ascension Model" that naturally guides clients from
your book to your premium offer.
2. The Funnel
Discover the 'Self-Liquidating Offer' funnel that covers your ad costs and delivers a steady stream of qualified leads.
The 4-part funnel structure that transforms $20 book buyers into $10,000 coaching clients.
Why aiming for a $50 Average Order Value is the key to unlocking unlimited ad spend.
The "Ascension Model" that naturally guides clients from your book to your premium offer.
3. The Offer
How to create a high-ticket offer that sells itself (and why it
needs to be priced at least $4000).
The "Alignment Principle" that ensures your book and high- ticket offer work together like a well-oiled machine.
Discover the scalability secret that allows you to serve more
clients without working more hours.
Why adding this one simple call-to-action can double your
strategy session bookings overnight.
4. The Sales Process
The bulletproof sales script that consistently closes 30-40%
of your calls (even if you hate selling).
How to get 15-30% of your book buyers to raise their hands
for high-ticket coaching (without being pushy or salesy).
The "Nurture Sequence" that turns lukewarm leads into hot
prospects begging to work with you.
3. The Offer
How to create a high-ticket offer that sells itself (and why it needs to be priced at least $4000).
The "Alignment Principle" that ensures your book and high- ticket offer work together like a well-oiled machine.
Discover the scalability secret that allows you to serve more clients without working more hours.
Why adding this one simple call-to-action can double your strategy session bookings overnight.
4. The Sales Process
The bulletproof sales script that consistently closes 30-40% of your calls (even if you hate selling).
How to get 15-30% of your book buyers to raise their hands for high-ticket coaching (without being pushy or salesy).
The "Nurture Sequence" that turns lukewarm leads into hot prospects begging to work with you.
You'll Also Find...
Why the most successful coaches don't rely on social media to get clients (and what they do instead).
How one coach used a single $20 book to generate
over $1 million
What separates 7-figure coaches from 6-figure coaches (Hint: it's not what you think).
Why traditional marketing advice kills your coaching
business (and the shift that changes everything)
How to turn $20 book buyers into $10,000 coaching
clients without ever getting on a sales call.
When to ignore "expert" advice if you want to hit
7-figures fast (page 47)
The truth about scaling your coaching business, and
why most gurus are dead wrong.
How something called the "Wisdom First Approach" is creating millionaire coaches faster than ever before.
Why adding this one simple page to your website can
triple your conversion rates overnight.
The "Anti Hustle Blueprint" that's helping coaches make more while doing less
You'll Also Find...
Why the most successful coaches don't rely on social media to get clients (and what they do instead).
How one coach used a single $20 book to generate over $1 million
What separates 7-figure coaches from 6-figure coaches (Hint: it's not what you think).
Why traditional marketing advice kills your coaching business (and the shift that changes everything)
How to turn $20 book buyers into $10,000 coaching clients without ever getting on a sales call.
When to ignore "expert" advice if you want to hit 7-figures fast (page 47)
The truth about scaling your coaching business, and why most gurus are dead wrong.
How something called the "Wisdom First Approach" is creating millionaire coaches faster than ever before.
Why adding this one simple page to your website can triple your conversion rates overnight.
The "Anti Hustle Blueprint" that's helping coaches make more while doing less
Curious how these results could
transform your business?
Curious how these results could
transform your business?
Now you may be thinking...
"I don't have the time to write a book"
Well, if you don't make the time now, you'll keep
spinning your wheels trying everything else. The
system in this book will save you more time, money &
energy than you can imagine.
"Is this worth the investment?"
What's the price of staying stuck where you are?This will pay for itself within 24 hours of buying the book. The action steps in chapter 5 alone will be worth 100x the price of the book. PS. If you can't afford to risk such a small amount of money, this book isn't for you.
"Who is Jay to give me business advice?"
I'm not special, I'm just like you. But I've spent years cracking the code of what really works in the coaching & self publishing industries. I'm not here to tell you what to do, I'm here to show you a proven system that's worked for hundreds of coaches just like you.
This is not for those...
Now you may be thinking...
"I don't have the time to write a book"
Well, if you don't make the time now, you'll keep spinning your wheels trying everything else. The system in this book will save you more time, money & energy than you can imagine.
"Is this worth the investment?"
What's the price of staying stuck where you are?This will pay for itself within 24 hours of buying the book. The action steps in chapter 5 alone will be worth 100x the price of the book. PS. If you can't afford to risk such a small amount of money, this book isn't for you.
"Who is Jay to give me business advice?"
I'm not special, I'm just like you. But I've spent years cracking the code of what really works in the coaching & self publishing industries. I'm not here to tell you what to do, I'm here to show you a proven system that's worked for hundreds of coaches just like you.
This is not for those...
Who are looking for a get rich-quick-scheme.
Who aren't willing to put in the work to create a great
book and offer
People who seek fame on social media and prioritise
appearance over real success.
Who aren't interested in creating amazing products & results foe people
FAQ's
Still Got Questions?
Who are looking for a get rich-quick-scheme.
Who aren't willing to put in the work to create a great book and offer
People who seek fame on social media and prioritise appearance over real success.
Who aren't interested in creating amazing products & results foe people
FAQ's
Still Got Questions?
Is this book only for coaches, or can other types of entrepreneurs benefit from it?
While the book is primarily focused on coaching businesses, the principles and strategies can be applied to many types of service-based businesses. Consultants, course creators, and other experts who want to scale their business using their knowledge will find value in this book.
Is this book too advanced for me?
Not at all! This book is designed to help coaches at all levels, from beginners to experienced professionals. If you're just starting out, this book will give you a clear roadmap to follow. If you're more experienced, you'll f ind strategies to take your business to the next level.
How long will it take to implement the strategies in this book?
The time to implement will vary depending on your current situation and how quickly you work. However, many readers have seen significant results within 90 days of implementing the strategies. The book provides a step-by-step guide, so you can work at your own pace.
Do I need a large budget to implement the strategies in this book?
No, you don't need a large budget to start. The book provides strategies that can be implemented with minimal upfront investment. As your business grows, you can scale your investment accordingly.
I'm not a great writer. Can I still create a successful book as described in this system?
Absolutely! The book provides guidance on how to create an effective book even if you're not a natural writer. It includes tips on structuring your content, and even suggests alternative methods like transcribing spoken content if writing isn't your strong suit.
Is this system only for online coaching, or does it work for in-person coaching as well?
While the system is optimized for online coaching, the principles can be applied to in-person coaching as well as agency, community & other offers. The book provides insights on how to adapt the strategies for different coaching models.
Is this book only for coaches, or can other types of entrepreneurs benefit from it?
While the book is primarily focused on coaching businesses, the principles and strategies can be applied to many types of service-based businesses. Consultants, course creators, and other experts who want to scale their business using their knowledge will find value in this book.
Is this book too advanced for me?
Not at all! This book is designed to help coaches at all levels, from beginners to experienced professionals. If you're just starting out, this book will give you a clear roadmap to follow. If you're more experienced, you'll f ind strategies to take your business to the next level.
How long will it take to implement the strategies in this book?
The time to implement will vary depending on your current situation and how quickly you work. However, many readers have seen significant results within 90 days of implementing the strategies. The book provides a step-by-step guide, so you can work at your own pace.
Do I need a large budget to implement the strategies in this book?
No, you don't need a large budget to start. The book provides strategies that can be implemented with minimal upfront investment. As your business grows, you can scale your investment accordingly.
I'm not a great writer. Can I still create a successful book as described in this system?
Absolutely! The book provides guidance on how to create an effective book even if you're not a natural writer. It includes tips on structuring your content, and even suggests alternative methods like transcribing spoken content if writing isn't your strong suit.
Is this system only for online coaching, or does it work for in-person coaching as well?
While the system is optimized for online coaching, the principles can be applied to in-person coaching as well as agency, community & other offers. The book provides insights on how to adapt the strategies for different coaching models.
About the Author
Jay Topp is a writer, artist & self-led educator who has helped coaches and entrepreneurs build 7-figure businesses using his unique "Book Funnel" system.
At just 25 years old, Jay has already built multiple
7-figure businesses and traveled to 64 countries.
After dropping out of high school to pursue entrepreneurship, Jay dedicated himself to understanding the process of growth.
His unconventional approaches to coaching businesses have allowed him to create some incredible businesses, and it's all only truly the beginning.
Jay's mission is to create spaces for the facilitation of growth through business education.
When he's not helping clients scale their businesses, you can f ind Jay writing, painting, training, sipping espressos, or working on his latest creative project.
Through “Real Growth”, Jay shares his most powerful strategies for the first time, giving readers unprecedented access to the system that's revolutionizing the coaching industry.
At just 25 years old, Jay has already built multiple
7-figure businesses and traveled to 64 countries.
